Storytelling Evaluation Methodology
Since 2017, Old Fire Station, Oxford has been using the Storytelling Evaluation Methodology to evaluate the impact of its work. Instead of setting outcomes to measure against, we decided to let those we work with identify outcomes for themselves by telling us a story. What changed for them? How did it happen? Why is it important?
We’ve found collecting, analysing and presenting stories to be a creative and participative process, which is both meaningful and enjoyable. It has shifted evaluation from a necessary add-on, to a central part of our work and who we are. Both the stories, and the learning that has emerged from them, have been rich and insightful. They have led us to think deeply about the way we work and have even resulted in us re-writing our mission statement.
We’re now working with partners across Oxfordshire and beyond to change the way we evaluate projects. Read on to see how it works:
Meaningful Measurement Action Enquiry
As part of Marmalade, this year we launched the Meaningful Measurement Action Inquiry, working with partners across the city to think about how we can all change the way we measure impact. We have been experimenting with different approaches to measurement and learning (with a focus on Storytelling and Signal) with partners across the city. We have been bringing partners together to discuss what works (and what doesn’t), and what’s needed from decision makers, funders, organisations and community groups (both big and small) to measure and learn in ways that feel meaningful and sustainable. Click here to find out more.